Question 1

What is SEO and how does it work?

Accepted Answer

SEO (Search Engine Optimization) is the process of improving a website's visibility and ranking on search engines like Google to attract more organic (non-paid) traffic, working by helping search engines understand and value your site through optimizing content, structure, and authority (on-page & off-page) so it appears higher for relevant user searches. It functions via search engine crawlers (spiders) that index web pages, then rank them based on hundreds of factors, aiming to match user intent with the most relevant, high-quality results

Question 2

What is an example of SEO?

Accepted Answer

SEO examples involve On-Page (optimizing content like headings, keywords, meta descriptions), Off-Page (backlinks from guest posts, broken link building), Technical (site speed, mobile-friendliness, URL structure like /pets/cats), and Local (Google Business Profile) tactics, seen in brands like Nike for product pages, Taylor Swift for schema, and CarDekho using high-intent keywords and structured URLs for specific searches like "used petrol cars in Kolkata

Question 3

Can I learn SEO in 3 months?

Accepted Answer

Basic Understanding: Typically, you can gain a basic understanding of SEO within a few weeks if you dedicate a few hours each week to study and hands-on practice. Intermediate Competency: Achieving an intermediate level, where you can handle SEO for small to medium projects, might take around 3 to 6 months

Question 4

Is SEO an IT skill?

Accepted Answer

Search Engine Optimization (SEO) remains one of the most in-demand digital marketing skills. At its core, SEO skills include the abilities that help marketers improve a website's visibility, rankings, and traffic from organic search. But SEO has evolved far beyond keyword research and getting backlinks

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